In this rapidly changing business environment, keeping a satisfied workforce is the key to increased profitability. Companies with high turnover ratios tend to spend a large percentage of profit dollars on recruiting, replacing and training employees. In addition, companies with motivated and satisfied employees are more likely to have high customer service levels and therefore satisfied customers. Also, think about expanding your programs to include distributors, suppliers and independent reps.

Build employee recognition and award programs that will acknowledge exemplary performance or behavior patterns. Programs can either be ongoing or have a particular duration. The first step is to establish the goals and objectives of your program, and then set the parameters.

Duration of service Completion of a project Award attendance Improve safety Improve customer service Increase customer satisfaction Build loyalty Foster teamwork Boost productivity Improve performance Increase sales Increase market share Reduce turnover Lift morale

The most common award is usually a free standing desktop award on a base or a plaque. With a long shelf life, these awards make the employee feel special and continue to remind the employee of their achievement. Consider creating a customized version of this award with a symbol that represents either your company or the specific achievement. Some awards may represent extraordinary milestones that would be best rewarded with something of value such as a trip or high-end merchandise. In addition, there are certificate gift programs that allow your award recipient to choose their own reward from an approved selection of items displayed in catalog format.

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